Code and Theory is looking for a Media Strategy Lead who is proficient in Communications and Channels from the digital-first perspective: A strategically creative Campaign Architect. Someone who understands how to create a Digital Comms Strategy that drives digital campaigns across Channels to reach targeted audiences. Working in close collaboration with the greater Campaign team, this person is familiar with the most up to date and innovative Channel Strategies and understands how to utilize this knowledge to expand audiences for our campaigns, customer experiences, and ultimately drive our Clients’ Business forward.
The ideal candidate will demonstrate a strong appetite for new technology, and emerging platforms. An insatiable curiosity combined with the ability to translate intelligence and ideas is essential.
Responsibilities:
- Bring comms planning alive and show clients how media and emerging technology platforms can be used creatively to integrate a brand into culture
- Challenge and inspire teams to think differently about media channels and platforms
- Perform targeting exercises and develop deep human insights to inform ways in which creative and media can connect with audiences
- Support team in understanding how audiences connect with brands through media and technology and how the proper partner, content, and sequencing can tell a holistic story
- Provide thought leadership in the following areas: consumer behavior, creative media engagements, emerging media, accountability and measurement
- Bring forward opportunistic ideas proactively to take advantage of new technologies, launches, pop-culture and current events in real-time
- Go above and beyond simply making recommendations. The candidate’s duties will be taken to the next level to play an active role in the implementation and management of our idea-centric strategy.
Requirements:
- 5+ years of channel strategy experience with top of class written, verbal, and presentation skills
- Experience working on B2B, technology and large brands is preferred
- Working knowledge and understanding of a wide variety of channel disciplines
- Wealth of understanding to learn more of the trends shaping consumer behavior today and in the future
- Digitally first and curious
ABOUT US:
Code and Theory is a digital-first strategic and creative agency that designs products, content, and campaigns across physical and digital environments. Founded in 2001 and operating out of offices in New York, San Francisco, London, Atlanta, and Manila, we believe a mix of technology and creativity can solve complex business problems to drive forward innovative change.
From helping to redefining the publishing landscape through our work with media companies such as NBC News, WWE, Bloomberg, The BBC, The Outline, Vogue, and The Guardian, to creating award-winning marketing programs for brands such as Maybelline New York, Victoria’s Secret, and Burger King, to developing unique customer experiences for NYLife, Quest Diagnostics, Citibank, Dignity Health, Reebok and Colgate to designing physical products for companies like Brown-Forman, Hearst, and Comcast, Code and Theory is a creative agency built for the entire ecosystem.
At Code and Theory, we strive to only be limited by our own ambition and creativity. We believe in pushing beyond the easy and obvious answers in order to deliver the solutions that are right for our clients, their businesses, and their users.
BENEFITS:
In addition to working with the smart and passionate people that make up the Code and Theory family, you also get the perks. There's the usual - 401k, excellent health, dental and vision coverage, life insurance, flexible spending, pre tax commuter benefits and long- and short-term disability. Code and Theory has a newly improved flexible vacation policy that does not put a defined limit on the amount of paid time off an employee takes in a year as long as they are responsible and accountable to their work. This policy is based on mutual trust between Code and Theory and our employees. Then there are the extras, some random, mostly awesome – bagel Mondays, stocked candy jar and exceptional Stumptown coffee and cold brew, monthly massages and team outings.
Code and Theory is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
